Opening Remarks In modern fast-paced corporate environment, maintaining an edge of the rivals is crucial. Market research has traditionally been a core strategy for achieving a competitive advantage, but the emergence of AI technology has transformed this field. Tools driven by AI are transforming how businesses gather, analyze, and utilize inform

Overview Social media marketing is evolving significantly in the last few years, shaped by changes in innovation, consumer actions, and business needs. One of the most notable shifts in the advertising sphere has been the emergence of artificial intelligence (AI). AI’s potential to reshape social media marketing has captured the focus of organiza